Nessa and Pack Announce Agency Partnership



May 24, 2023

May 25, 2023

min read

Nessa and Pack Form Agency Partnership to Transform Direct-to-Consumer Brand Experiences

Nessa, an eCommerce digital product studio in NYC, is thrilled to announce a formal agency partnership with Pack, a leading digital experience platform that helps growing D2C brands take advantage of the benefits of headless technology. This collaboration will help grow commerce by combining Nessa's design expertise and Pack's blazing-fast storefronts and centralized experience manager.

Humayun Rashid, Founder and CEO of Nessa, expressed his enthusiasm for the partnership, stating, "We're excited to join forces with our long-time client, Pack, as a formal agency implementation partner. Their commerce experience platform and expertise in headless technology makes them an ideal partner and bolsters our commerce capabilities and offerings to our clients."

Pack's modern headless storefront solution enables brands to build blazing-fast and performant storefronts without sacrificing ease of use. With features like a drag-and-drop page builder, a visual content management system, and seamless integrations with Shopify and third-party apps, brands can deliver relevant content personalized experiences and boost conversion rates.

As a testament to their success, DTC powerhouse Cuts Clothing partnered with Pack to transform their commerce experience, resulting in rapid growth. The collaboration involved eCommerce strategy, product architecture, design support, custom third-party integrations, and full-stack development.

This partnership between Nessa and Pack is part of a long-tail growth strategy, hand-selecting expert creative teams to help deliver bespoke commerce experiences for the best direct-to-consumer brands. Cory Cummings, CEO of Pack, expressed his enthusiasm "Having worked with Nessa in the past on a different project, I knew early on that I wanted to work with them as an agency implementation partner for Pack. Headless isn't only about speed and performance - it's about building a truly unique experience. That's what Nessa brings to the table."

For more information about Nessa, please visit their agency website at To learn more about Pack and its cutting-edge headless framework solution, visit

About Nessa 

Nessa Labs is a New York based digital product studio specializing in designing and building software for innovative eCommerce brands and startups like Pack, Inveterate, Mockingbird, PPVP and more.

About Pack 

Pack is the industry-leading digital experience platform for growing brands. It enables store owners to offer personalized, performant, innovative shopping experiences that accelerate sales and help growing brands differentiate their offerings. Headquartered in San Diego, Pack is a team of technology experts, strategists, and eCommerce innovators with a partially remote team across the US. Built on vibrant tech ecosystems with a laser focus on usability, Pack is on a mission to help commerce teams tap into speed, growth, and shared innovation.

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